Challenge:

Lenox needed to rapidly develop a website to promote their new retail venture, All the Hoopla. The site would serve to introduce the new brand and reflect the new brand's sense of excitement and energy. They also hoped to make the site ecommerce-enabled.

Solution:

With less than 2 months to deploy, a site strategy was developed that would launch a content-only site on time for the opening of the first retail store. The content site would heavily promote the fact that Hoopla products could be purchased at Lenox.com and provide links directly to the approriate area of Lenox.com.

The site design was an immediate hit, accurately portraying the excitement and energy of the new store concept online.